A program message must be set up with the assistance of customer support.
A program message is a powerful tool offered by Message that allows educational institutions to schedule and send targeted texts to students based on specific triggers. These triggers can be related to dates/events or specific criteria that a contact needs to meet.
Program messages provide advanced filtering options, enabling institutions to hyper-segment their data and ensure that each recipient receives the most relevant messages. They also support custom message branching, allowing contacts to be guided to specific resources based on their responses.
If you want to send messages to a targeted audience that meets specific criteria, program messages are the way to go.